Field Notes

Every think piece about restructuring design teams for AI starts with a false premise.

The spotlight in your head is permanent. The one in the room barely exists.

Technology changes very fast, but people change very slowly. Their fears, motivations, confusion, habits, and behaviors stay surprisingly constant.

People are often told to pick a lane, specialize, and become one clear thing.

BOGOTA

If all you do is follow what competitors shipped last month, you’re not building, you’re reacting.

Not every urge needs a reaction. Sometimes you just ride the wave.

A keystone is the central stone at the top of an arch. It holds all the other stones in place and makes the arch strong.

Build a product people love around a vision and growth will follow.

Personalization isn’t neutral. It saves us time, but it also invisibly shapes how we spend it.

When no one is watching, we act differently. That’s the power (and risk) of digital interfaces.